Programmatic Advertising
Expand your reach through automated, data-driven campaigns, and increase engagement with tailored ad experiences. Real-time data and insights optimise the buy as it runs, for greater efficiency and a higher return.
Start a project↗- 01Real-Time Bidding (RTB)
- 02Private Marketplace (PMP)
- 03Programmatic Direct
- 04Preferred Deals
- 05Programmatic Guaranteed
- 06Dynamic Creative Optimization (DCO)
Programmatic Advertising
The things people ask us first
If yours is not here, ask it directly — you will get the same kind of answer.
Ask us somethingHow is this different from Google Display ads?
Google's display network is one supply source. Programmatic buys across many exchanges through a demand-side platform, which means far more inventory, your own audience data layered on top of it, and real control over where the ad appears.
How do you stop ads appearing next to the wrong content?
Whitelists, category and keyword blocks, and third-party brand safety verification on the buy. Placement reports come with the campaign, so you can see where the money actually went rather than trusting a summary.
Is there a minimum spend?
Yes, in practice. A demand-side platform needs volume before its optimisation beats a well-run direct or social buy, and below that level we will say so rather than take the brief and report noise.
Can you prove it worked?
Through view-through and click attribution wired into your own analytics, and where the budget allows, an incrementality test — a held-out audience that never sees the ads, measured against one that does.