The screen the whole house watches.Bought street by street, not nationally.
Start a project↗CableTelevision
National TV sells you everyone.Cable sells you the neighbourhood.
Reach millions of households across India with targeted Cable TV advertising — pan-India scale with the precision of geo and micro-targeting, at a fraction of national broadcast cost.
- 100M+
- households reached
- 300+
- cities on the network
- 400+
- MSO & cable operator tie-ups
Exclusive and near-exclusive tie-ups, with 120 minutes of FCT available per day, every month — telecast that is highly compliant and fully reviewable.
- Start a project↗
PAN India Reach
Network by network across more than 300 cities and 100 million-plus households, planned as one buy rather than as twenty separate conversations you have to have yourself.
- Start a project↗
Micro Targeting
Down to the operator and the locality — the pin codes your store actually draws from, rather than a state you happen to be in.
- Start a project↗
Geo Targeting
City, suburb or corridor, through exclusive and near-exclusive tie-ups with 400+ MSOs and cable operators. A spot that only airs where you can actually deliver costs a fraction of the national rate.
- Start a project↗
Programme Sponsorship
Your brand attached to the show rather than sitting in the break beside it, with the billing that comes with it.
- Start a project↗
Multi-Bloc Releases
The same film released across day parts, blocs and networks in one schedule — HSM, non-HSM and regional together — so frequency builds instead of clustering in one slot.
- Start a project↗
Language-Centric Buys
Bought against the language a household actually watches in, which in most of India is not the one the master was cut in.
Four steps.Live within four hours of approval.
- 01
Plan
Networks, localities and day parts chosen against where you can actually serve. The connectivity sheet is agreed before anything is booked.
- 02
Book
Slots confirmed with the operators and held. Rates, formats and the release schedule all in writing before spend moves.
- 03
Master
Your film cut to the format each network takes, audio to broadcast levels, language versions made. Sent for your approval.
- 04
Air
The campaign starts within four hours of us receiving final approved material, and telecast certificates come back from each network.
Got a filmthat needs an audience?
# Release plan — 30s film ## Markets- Mumbai -> western suburbs, 11 networks- Pune -> city + PCMC ## Day parts- Prime -> 2000-2300, 4x daily- Afternoon -> 1300-1600, 3x daily ## Deliverables.mp4 / .mov / .avi — network spec <!-- live within 4h of approved master -->