Television buying, with digital's targeting
Reach households on the streaming apps they actually watch — bought by audience and geography rather than by slot, and measured like a digital campaign rather than estimated like a broadcast one.
Start a project↗- 01Connected TV (CTV) Buying
- 02OTT & Streaming Placements
- 03Audience & Geo Targeting
- 04Programmatic TV Deals
- 05Reach & Frequency Planning
- 06Attribution & Incrementality
- JioHotstar
- SonyLIV
- ZEE5
- Amazon Fire TV
- Smart TV Apps
- YouTube on CTV
- MX Player
- In-App Streaming
Connected TV & OTT
The things people ask us first
If yours is not here, ask it directly — you will get the same kind of answer.
Ask us somethingHow is CTV different from a YouTube ad?
Placement and attention. CTV runs inside streaming apps on the television itself — full screen, unskippable in most formats, watched the way television is watched. YouTube on a phone is a different behaviour and is planned and bought differently.
Can we target a single city or language?
Yes, and that is the reason to buy television this way: geography down to the city, plus language, content genre and household-level audience segments, instead of a national slot you pay for in full.
Is it more expensive than cable TV?
Per thousand impressions, usually. Per relevant impression, often not — a cable buy reaches everyone watching the channel, while a CTV buy reaches the households you asked for and stops there.
What do we need to supply?
A film in the durations the platforms accept, in the aspect ratios and language cuts your plan calls for. If you do not have it, our creative team produces it — see Creative & Content.