Creators picked on audience, not on follower count
Creator-led campaigns built around who a creator actually reaches and how that audience behaves — shortlisted on data, negotiated properly, briefed tightly, and reported on the same metrics as the rest of your media.
Start a project↗- 01Creator Discovery & Vetting
- 02Campaign Strategy & Briefing
- 03Negotiation & Contracting
- 04Content Approvals & Compliance
- 05Paid Amplification & Whitelisting
- 06Performance Reporting
- YouTube
- Regional Creators
- Nano & Micro Creators
- Celebrity Associations
- UGC Programmes
- Seeding & Barter
- Live & Event Coverage
Influencer Marketing
The things people ask us first
If yours is not here, ask it directly — you will get the same kind of answer.
Ask us somethingHow do you pick creators?
On audience, not on follower count — who actually watches them, where those people are, how much of the reach is real, and how their last few brand posts performed against their organic ones. Follower count is the least useful number on the page.
How do you deal with fake followers?
Every shortlist goes through audience-quality checks before a rate is discussed, and we read comment quality and view-to-follower ratios rather than trusting one tool's score.
Who owns the content afterwards?
Whatever the contract says, which is why we contract properly. If you want to run a creator's video as a paid ad, the usage rights and their duration are negotiated up front — retro-fitting them costs multiples.
What does it cost?
Rates vary enormously by category and by creator. A regional micro-creator programme and a single mainstream name can cost the same money for very different outcomes, so we plan to a budget and a target, not to a name.